GreenBiz VERGE

Brief

VERGE 23 gathered more than 5,000 leaders from business, government and startups at the San Jose Convention Center. I ran experiential strategy for the event, which in practice meant turning sponsorship from a booth transaction into something worth remembering.

Approach

Sixty-plus activations across a 100,000 square foot floor, including brand builds for GM, Nasdaq, Deloitte, Sonos, Pachama and SVB. I ran a call for artists and funded seven immersive climate art installations through it, so the floor had work on it that nobody had paid to place. I also set up partnerships that brought programming in kind from IDEO, Azure and Go Game.

Outcome

Over $1M in activation revenue and doubled sponsorship revenue. NPS rose 22% and in-kind programming rose 50%.

Credits

Client

Trellis, formerly GreenBiz