Experiential Leader
Experiential Creative Director and Producer with 15 years of experience designing immersive brand experiences that transform complex narratives into human stories. I specialize in crafting emotionally intelligent, culturally resonant experiences with global impact. My approach blends strategic vision, meticulous production, and inspired creative direction, having successfully led multidisciplinary teams of 50+ across five continents, diverse industries, and budgets exceeding $30M.
I’m passionate about AI-driven personalization, XR, and interactive storytelling. I translate executive priorities into participatory experiences that scale and resonate.
Beyond my professional practice, I’m deeply invested in immersive arts as a member of the Board of Directors and co-founder of Take 3 Presents, a nonprofit dedicated to nurturing creativity and community through experiential art. My work consistently builds meaningful connections, sparks cultural conversations, and inspires action.
📍Based in Los Angeles
Key Accomplishments
GOOGLE CLOUDSPACE
Led the design and launch of a 26,000 sq ft executive briefing center, delivering immersive exhibits that generated an average deal size of $7.3M per engagement and nearly $1B in overall business pipeline.
GREENBIZ VERGE
Reimagined the nation’s leading climate-tech conference as a participatory experiential festival, converting exhibitors into interactive activations and sponsors into content creators, resulting in higher revenue, stronger partnerships, and enhanced attendee engagement.
PEPSICO’S BOUTIQUE SENSORIUM
Created and produced an innovative, tech-infused dining experience for PepsiCo’s top global clients. This installation became the most talked-about event at Milan Design Week, increasing social media engagement by 50%.