Experiential Leader

Experiential Creative Director and Producer with 15 years of experience designing immersive brand experiences that transform complex narratives into human stories. I specialize in crafting emotionally intelligent, culturally resonant experiences with global impact. My approach blends strategic vision, meticulous production, and inspired creative direction, having successfully led multidisciplinary teams of 50+ across five continents, diverse industries, and budgets exceeding $30M.

I’m passionate about AI-driven personalization, XR, and interactive storytelling. I translate executive priorities into participatory experiences that scale and resonate.

Beyond my professional practice, I’m deeply invested in immersive arts as a member of the Board of Directors and co-founder of Take 3 Presents, a nonprofit dedicated to nurturing creativity and community through experiential art. My work consistently builds meaningful connections, sparks cultural conversations, and inspires action.

📍Based in Los Angeles

Key Accomplishments

Woman standing in front of a wall of interconnected mechanical tracks and digital screens, part of a Google Cloud-themed display or exhibit.

GOOGLE CLOUDSPACE

Led the design and launch of a 26,000 sq ft executive briefing center, delivering immersive exhibits that generated an average deal size of $7.3M per engagement and nearly $1B in overall business pipeline.

Dancers on stage with a green backdrop and a cellist playing in a white outfit.

GREENBIZ VERGE

Reimagined the nation’s leading climate-tech conference as a participatory experiential festival, converting exhibitors into interactive activations and sponsors into content creators, resulting in higher revenue, stronger partnerships, and enhanced attendee engagement.

A buffet table with various dishes and people serving themselves at a social gathering.

PEPSICO’S BOUTIQUE SENSORIUM

Created and produced an innovative, tech-infused dining experience for PepsiCo’s top global clients. This installation became the most talked-about event at Milan Design Week, increasing social media engagement by 50%.

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