LA Gives Back:
Fire Relief
LA Gives Back: Fire Relief raised $67,411 to support victims of California’s wildfires. In just two weeks, a volunteer team of artists, promoters, and event professionals organized a 12-hour event at The Bellwether in Downtown LA, with 100% of proceeds donated to California Fire Foundation, ARC, Pasadena Humane, and MusiCares Foundation.
The event featured a live stream with celebrity hosts, bands, DJs, and comedians, followed by a two-room concert featuring Brownies & Lemonade, A Club Called Rhonda, Emo Nite, and more. Production support came from Fortress Entertainment, Little Cinema, and IHEARTCOMIX.
Results
$67,411+ raised for local charities.
Thousands engaged via live stream and in-person concert.
Massive community effort from LA’s creative scene.
Client: LA Gives Back
Role: Producer
