LA Gives Back

Brief

After the California wildfires, a volunteer team of artists, promoters and event professionals decided to put on a benefit. We had two weeks.

Approach

Twelve hours at The Bellwether in Downtown LA. A live stream with celebrity hosts, bands, DJs and comedians ran first, followed by a two-room concert with Brownies & Lemonade, A Club Called Rhonda and Emo Nite. On a build that short the work is mostly triage: deciding fast, over and over, what can exist by Friday.

Outcome

$67,411 raised with 100% of proceeds donated, split between the California Fire Foundation, ARC, Pasadena Humane and the MusiCares Foundation.

Credits

Production support

Fortress Entertainment, Little Cinema, IHEARTCOMIX

Client

LA Gives Back