TwitchQuest

Brief

Twitch needed to hold a gamer audience's attention on a convention floor and drive traffic to sponsors at the same time. Those two goals usually fight each other.

Approach

We built a multi-day alternate reality game that used the whole convention as its board: puzzles, character-driven games, swag drops, planted live performers, and a story that ran through social media between them. The sponsor games carried analytics, so sponsors got attribution instead of an anecdote.

Outcome

10,000 participants, with 30% of attendees sharing it online and sponsor engagement up 28%.

Credits

Client

Twitch

Sponsors

Amazon, Microsoft, Truth