Culdesac Brand Refresh

Brief

Culdesac is building car-free neighborhoods, which makes it a real estate company and also an argument about how people should live together. They came to us for a brand refresh with more than 700 units to fill.

Approach

We travelled the country studying intentional communities, including Serenbe and Seville, to understand how physical space actually produces social connection. We ran workshops with the Culdesac team to get at their internal culture and interviewed residents about what community meant to them. The question underneath was how much connection you can plan and how much has to be left to emerge.

Outcome

A new logo, and the Culdesac Codex, a cultural blueprint that now drives naming, wayfinding, public space, brand voice and resident experience. The first thing built on it is the company's new website.

Credits

Agency

Sijil

Client

Culdesac