USC Next
Level Sports
The USC Next Level Sports Conference is a premier gathering of sports, media, and business leaders, designed to connect industry giants with the next generation of talent. Hosted at the cutting-edge Intuit Dome, the event featured 30+ influential speakers, including NBA Commissioner Adam Silver, Maverick Carter, and ESPN’s Jimmy Pitaro.
Led development and execution of a high-impact experiential strategy, enhancing USC's brand in the sports industry.
Conceptualized and managed engaging activations, including “Lunch with a Leader” sessions and networking zones, boosting attendee engagement and networking opportunities.
Collaborated with production partner Happily to transform the Intuit Dome into a dynamic conference space, driving an exceptional attendee experience.
Elevated student experience through curated interactions with speakers, hands-on volunteer roles, and interactive elements designed to foster mentorship and networking.
The conference positioned USC as a leader in sports innovation, creating lasting connections and setting a new benchmark for future events in the industry.
