Red Bull Hack The Hits

Brief

Red Bull wanted a 48-hour hackathon where college students invented new musical instruments, in a venue that had to be built and struck around it. Getting 150 students to invent instruments in two days can very easily produce 150 things nobody wants to hear.

Approach

We turned San Francisco's TechShop into a futuristic DIY workshop for the weekend. I negotiated the vendor contracts across music, sound, lighting and stage and reconciled a $1.5M budget, then assembled a judging panel of musicians and industry figures whose opinion the competitors would actually care about.

Outcome

150 students and 20 volunteers over 48 hours, on a $1.5M production.

Credits

Agency

New Creatures

Client

Red Bull