Red Bull:
Hack The Hits
The challenge was to create an ephemeral, multi-use venue that embodied Red Bull’s iconic brand while hosting a dynamic 48-hour hackathon. The goal was to showcase the creativity of college students competing to invent a new musical instrument powered by Red Bull. By transforming SF's TechShop into a futuristic DIY workshop, the event provided a vibrant space for innovation and collaboration.
Role: Creative Producer on behalf of New Creatures
Client: Red Bull
