PepsiCo Boutique Sensorium
ClientPepsiCo
RoleCreative Producer and Director, on behalf of Kulturehaus
Year2016
Brief
Milan Design Week is a difficult room: the audience looks at speculative design for a living. PepsiCo wanted to be taken seriously there on the future of food.
Approach
We turned a studio into a galactic estate and made the technology part of the meal. Virtual and augmented reality dining courses, interactive smart tables, and 3D-printed food, executed with a crew of fifty. I produced and directed it, and built the relationships that filled the room with Fortune 50 hospitality executives and the people who would write about it.
Outcome
The most tweeted event at Milan Design Week, with social mentions up 53% and brand awareness up 30%. Finalist, Spark Awards, Experience.
53%Social Lift
#1Most Tweeted at MDW
Credits
- Agency
- Kulturehaus
- Client
- PepsiCo
- Press
- Metamorphose Concept, Indian Savage