PepsiCo: Boutique Sensorium
Amid the buzz of Milan Design Week, the challenge was to create a standout experience that would position PepsiCo as a thought leader in the future of food and technology. The solution was the Boutique Sensorium, a groundbreaking dining experience that transformed a studio into a galactic estate, featuring cutting-edge innovations like Virtual and Augmented Reality Dining, Interactive Smart Tables, and 3D-printed food.
Conceptualized and produced a visionary dining experience that seamlessly integrated futuristic food trends with emerging technologies, boosting brand awareness by 30%.
Led a team of 50 to execute immersive installations, resulting in a 50% increase in social media mentions.
Built relationships with Fortune 50 executives and top influencers, making it the most tweeted event at Milan Design Week.
Spark Awards: Experience - Finalist
Role: Creative Producer on behalf of Kulturehaus
Client: PepsiCo: Creator
Photos: Alessandro Garofalo
Press: Metamorphose Concept, Indian Savage
