Google Experience Studio

Brief

Experience Studio is the Google team that builds physical spaces to put the company in front of prospective business customers. The exhibits were coming from different agencies at different standards, and the team behind them was struggling to stay organized.

Approach

I guided the agency partners and led the technologists through eleven large-scale immersive exhibits across four Partner Plex centers, in Mountain View, Sao Paulo, Tokyo and Dublin. Separately I built the operating layer the team was missing: prioritization models, resource allocation, and automated status reporting and cost estimates across Sheets, Smartsheet and JIRA.

Outcome

Eleven exhibits across four global centers. Center revenue rose 40% in the first year and project costs fell 35%.

Credits

Client

Google

Centers

Partner Plex Mountain View, Sao Paulo, Tokyo, Dublin