Doritos:
Blaze The Beat
For the launch of Doritos' new flavor, Blaze, the challenge was to create an immersive live music venue that fully embodied the new product’s fiery identity. The solution was a cutting-edge, Blaze-inspired space that combined technology and performance, headlined by Wiz Khalifa, and served as the opening party for the Life is Beautiful Festival.
Conceptualized and executed an immersive event using thermal image tracking, pyrotechnics, and live performances to captivate 2,000+ attendees.
Innovated a 360-degree content strategy that boosted social media engagement by 200% during the festival.
Delivered an event that gained national media attention and increased press product mentions by 45%.
Role: Creative Producer on behalf of New Creatures
Client: Doritos
