Google Cloud Space

Brief

Cloud Space is a 26,000 square foot executive briefing center for Google Cloud's most important customers. The brief was a hands-on building, somewhere the products could be shown working rather than described.

Approach

A $30M build with fourteen immersive exhibits. I ran a team of twenty-five and six agencies across content, architecture, catering, animation, copy, video and web, plus around twenty supplier relationships covering quotes, contracts, logistics, schedules and budgets. The approach carried over into Google's suite at the Chase Center and into Chelsea Market in New York.

Outcome

Engagements averaged $7.3M and the center produced close to $1B in pipeline. The Chase Center and Chelsea Market environments lifted customer engagement 50%.

Credits

Client

Google Cloud

Demos

DeepLocal

Show control

SmartMonkeys

AV

Sparks

Interiors

Sera Design

Furniture

OneWorkplace