Apple
WWDC 2022
Apple’s 2022 Worldwide Developers Conference (WWDC) marked a return to in-person events with a reimagined hybrid experience that welcomed developers back to campus while reaching a global audience online. The event blended cinematic storytelling with a live community vibe, capturing the excitement of Apple’s latest software announcements across iOS, macOS, watchOS, and more.
From large-scale environmental graphics and stage visuals to interactive digital assets and curated swag, every element was designed to reflect Apple’s signature design precision while making the experience feel warm, human, and creatively inspiring. The identity system extended across signage, motion graphics, wearables, and tactile moments—creating cohesion between the virtual keynote and the physical event space.
Client: Apple
Team: Apple Marcom – Design (Events)
Role: Senior Creative Producer
