Google Cloud
Next ’25

Google Cloud’s 2025 flagship event, Next, brought over 36,000 attendees to Mandalay Bay in Las Vegas for a three-day immersive experience designed to showcase A New Way to Cloud. This was the largest event across Alphabet, and the first major conference since the launch of Gemini, Google’s powerful AI platform.

As Creative Project Manager for the Showcase, the heart of the expo floor, I led cross-functional teams across creative, production, and strategy to deliver a 35,000 square foot AI-generated city. The space featured over 40 interactive activations and installations, inviting attendees to Imagine, Learn, and Build through storytelling environments, hands-on demos, and personalized engagements. From wayfinding to workshop zones, every touchpoint was designed to be intuitive, future-forward, and human.

The experience was powered by a narrative journey that spanned the entire venue. We brought AI to life through demos like the AI Basketball Coach, the retro-futuristic Dial an App booth, and a Lego-powered Quick Build Game Show. We balanced high-tech with handmade in installations like the Museum of Artifacts and a state-by-state small business showcase that connected guests to real-world impact.

Role: Creative Project Manager

Agency: George P. Johnson

Client: Google Cloud