Ethereal Path

Brief

Fallen Cosmos was an immersive theater event staged in a 100,000 square foot warehouse. Ethereal Path was the way in: a game that started in players' ordinary lives weeks before they ever reached the building.

Approach

An alternate reality game played by more than a thousand people across the Bay Area, dispatched entirely through automated text messaging. Planted performers and cooperating local businesses built an overlay on the real city, so a normal shop could turn out to be part of the story. Players earned keys by working through it.

Outcome

1,000+ players, 165 keys won, and 15 trunks those keys opened at the event itself.

Credits

Client

SF Institute of Possibility