Ethereal Path
An Alternate Reality Game played by 529 participants throughout the Bay Area. Dispatched through automated text messaging. Planted performers and cooperating businesses' created an overlayed world prefacing the immersive experience event, "Fallen Cosmos". 165 keys were rewarded through the game which opened a series of 15 trunks at the event.
Role: Produced, conceived, wrote, scouted and coordinated collaborators
