Save The Sasquatch

Brief

A private festival built for immersive theatrical hijinks at high production value inside a safe container. The premise: 1,200 people arrive as eco-tourists at Poachella Preserve, a nature reserve for endangered mythical creatures, staffed by human and non-human forest rangers.

Approach

The preserve had acquired a unicorn to help save the sasquatch, unicorns being the universal donor of mythical creatures. Then it turned out unicorns reproduce asexually when fed popcorn. After a freak popcorn accident on Friday night they overran the preserve as an invasive species, covering the art in rainbows and corn puns and imposing a monoculture of easy, sexy party values. On Saturday the sasquatch saved itself, and us. Everyone was onboarded into Project UGH, a genetic research effort, and could push the story through an alternate reality game. Lead characters roamed the grounds tying it together and staged climaxes punctuated each night.

Outcome

1,200 participants and more than 45 thematic interactive art projects from 150+ artists, across multiple stages of live and electronic music.

Credits

Client

Take 3 Presents

Photos

Chayna Girling (The Blight) and Evan Spiler