Riot Games Valorant Rave

Brief

Valorant's 2026 season launch was briefed as a rave, staged at Academy LA on January 3. The game still had to be the reason people came.

Approach

We built Viper's world at full scale. A Cypher wall, an arsenal wall, a playable mini-map and photo sets across eight activations, sized for 1,500 fans moving through a single night. Everything had to survive a crowd and still photograph well at two in the morning.

Outcome

1,500+ attendees across eight custom activations.

Credits

Agency

IHEARTCOMIX

Production design

SPK Scenery

AV

Delicate Productions, Precision Lasers

Graphics

Production Graphics

Content capture

Kursza

Client

Riot Games