BAYC @ ComplexCon
ClientYuga Labs
RoleExecutive Producer
Year2025
Brief
ComplexCon is a hall full of brands competing for the same line. Bored Ape Yacht Club needed a booth worth queuing for.
Approach
A giant gachapon. One machine, one promise you could read from across the hall, and more than two thousand prizes to give away over two days.
Outcome
Multi-hour lines across both days of the show, and 2,000+ prizes handed out.
2,000+Prizes Distributed
3+ hrsAvg Line Length
Credits
- Agency
- Extra Credit
- Photography
- Luther Redd
- Client
- Yuga Labs