Whimsy Fest
A creative arts festival featuring The World's Shortest Parade.
A free event at Alameda Point celebrating the unveiling of several large-scale murals, craft vendors, local beer, wine, and food trucks.
The event invited attendees to become participants with a DIY craft booth for costume and parade float creations. The many marching bands spontaneously appeared engaging the audience into dance parties. Freaks en Flique provided wandering performances highlighted by flash mobs which kept the energy at its peak. Art Cars created a spectacle of beauty.
Targeted attendance was 800, with the total attendance reaching 1,300 including the Mayor of Alameda.
Scope:
• Produced a first-of-its-kind "World's Shortest Parade" and day festival to activate an upcoming real estate development
• Sourced and contracted activities, performers, food trucks, live music stages, and art cars
• Targeted attendance was 800, with the total attendance reaching 1,300 including the Mayor of Alameda.
Role: Producer on behalf of Kulturehaus
Client: Alameda Point Partners
Photos: Melissa Rivers Photography
