Twitch Quest
Faced with the challenge of engaging Twitch’s gamer-centric audience and driving sponsor traffic, the solution was to create a multi-day Alternate Reality Game that brought the convention experience to life. Twitch Quest combined immersive puzzles, character-driven games, and social media interaction to create an engaging and dynamic event.
Pioneered an augmented reality scavenger hunt at TwitchCon, engaging 10,000 participants.
Developed an interactive narrative through social media, swag drops, and live performers, with 30% of attendees sharing the experience online.
Designed interactive games that integrated analytics, boosting sponsorship engagement by 28% and enhancing revenue attribution.
Role: Creative Producer
